SITAC 2027
SITAC 2027: The Global Hub for African Tourism and Handicrafts
Welcome to the official website of the International Tourism and Crafts Fair (SITAC 2027). From January 28 to 31, 2027, the International Conference Center (CICES) in Diamniadio, Dakar, will become the beating heart of the continent’s cultural and tourism economy. Discover a unique business venue where authenticity meets modernity.
SITAC 2027
Why is SITAC 2027 a must-attend event?
Organized under the auspices of Senegal’s Ministry of Tourism, Culture, and Handicrafts, SITAC 2027 has established itself as the premier catalyst for industrial, hospitality, and creative innovations related to West Africa’s development.
In response to changes in the global market, the trade show has made it its mission to build strong, lasting bridges between the centuries-old traditions of our regions and modern technological opportunities and investments. More than just a showcase, it serves as an incubator for high-level international partnerships aimed at driving growth in the sector.
SITAC 2027
Highlights of the 4-day event
B2B Meetings & Matchmaking
Using our dedicated digital platform, schedule your business meetings three weeks before the in-person trade show begins to maximize your partnership opportunities and your return on investment (ROI).
Conferences & Expert Panels
Join high-level discussions led by industry leaders, government officials, and international experts on the challenges of sustainable tourism, TravelTech, and the promotion of arts and crafts.
Immersive Exhibition Pavilions
Explore our two major centers of excellence, designed to provide maximum visibility and ensure smooth traffic flow along every exhibition aisle within the prestigious CICAD.
Live Workshops & Fashion Shows
Watch live demonstrations by exceptional master artisans and exclusive fashion shows featuring haute couture and contemporary African design.
SITAC 2027
Modern infrastructure that meets international standards
The International Conference Center (CICES), an architectural gem located in Diamniadio, offers a secure, prestigious setting equipped with the latest communication technologies. Designed to host the world’s largest summits, the CICES guarantees official delegations, sponsors, and exhibitors a seamless networking experience and optimal working conditions.
SITAC 2027
Join us for the 2027 edition
Whether you want to break into new markets by reserving a booth, build your brand by becoming an official sponsor, or discover exceptional offers as a trade visitor, SITAC 2027 is the place for you.