OUR HISTORY, OUR VISION
At the Heart of Africa’s Tourism and Artisanal Heritage
More than just a trade show, SITAC reflects a modern, bold Africa that is deeply proud of its roots. Designed as a strategic international hub, it embodies the perfect blend of economic development in the travel industry and the preservation of exceptional artisanal craftsmanship.
SITAC 2027
Under the auspices of the Senegalese Ministry of Tourism, Culture, and Handicrafts
Organized by SITA DAKAR under the strong leadership of the Ministry of Tourism, Culture, and Handicrafts of the Republic of Senegal, SITAC 2027 is establishing itself as the major industry event of the year in West Africa.
Our core mission is twofold: first, to position the region as a leading global tourist destination through world-class infrastructure; and second, to develop and internationalize the arts and crafts market by providing our master artisans and contemporary designers with a high-end commercial showcase.
OUR STRATEGIC PILLARS (The Show's Values)
The Three Pillars of SITAC 2027
Sales Excellence (ROI Above All)
SITAC is not just an exhibition; it’s a growth accelerator. Through our B2B matchmaking platform, we create direct and measurable partnership opportunities between regional decision-makers, international investors, and major contractors.
Sustainable Teranga
Senegalese hospitality—known as “Teranga”—is at the heart of our approach. We promote responsible, eco-friendly, and socially conscious tourism that is rooted in local development, thereby meeting the requirements and standards of the travel industry of the future.
Preserving Our Heritage
We believe in luxury craftsmanship. We highlight the unique interplay between the preservation of traditional techniques and innovation in contemporary African design, whether in haute couture, fine leather goods, or art furniture.
SITAC 2027
SITAC 2027
Diamniadio, Symbol of Tomorrow’s Africa
To host this international event, the International Conference Center (CICES) in Diamniadio was the obvious choice. An architectural gem equipped with state-of-the-art technological infrastructure, the CICES offers ministerial delegations, exhibitors, and international buyers a secure, prestigious setting that is perfectly connected to the national transportation network (TER and airport connections).
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+30 Countries Represented
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+5,000 Decision-Makers & Professional Buyers
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+10,000 Qualified Visitors
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4 Days of Intensive B2B Networking
Together, Let's Chart the New Frontiers of the Industry
“The 2027 edition of SITAC marks a decisive step in the economic integration of our cultural and tourism industries. With more than 30 countries represented and a highly qualified professional audience, we invite you to take part in this unique human and commercial adventure in the heart of Dakar. Welcome to SITAC 2027.”