The Showcase for African Savoir-Faire and Teranga

Under the auspices of the Ministry of Tourism, Culture, and Crafts of Senegal, the new edition of SITAC asserts itself as the largest platform for economic and cultural convergence in the region. At the heart of the modern Diamniadio International Conference Center (CICES), SITAC 2027 connects the authenticity of our heritage with global growth opportunities. A unique business hub designed to catalyze investment, celebrate artisanal excellence, and reinvent the codes of African hospitality.

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+30 Countries Represented

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+5,000 Decision-Makers & Professional Buyers

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+10,000 Qualified Visitors

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4 Days of Intensive B2B Networking

SITAC 2027

AT THE HEART OF THE FAIR: TWO HUBS OF EXCELLENCE

Prestige Tourism & Hospitality
Discover the quintessence of the African tourism offering. This hub brings together global and regional leaders of the travel industry: from luxury hotel chains to community-based ecotourism networks, along with major TravelTech innovations and leading airlines. Explore the new frontiers of hospitality and seize unique investment opportunities in the heart of Teranga.

Artistic Crafts & Contemporary Design
An exclusive and high-end showcase dedicated to exceptional creations. This hub highlights the excellence of African savoir-faire through haute couture, fine leather goods, art furniture, and interior design. It is the premier meeting place for master artisans, contemporary designers, and international buyers seeking unique pieces that blend tradition and modernity.

SITAC 2027

Maximize your Visibility and your ROI

Exhibiting at SITAC 2027 means positioning your brand before a network of international buyers and forging lasting strategic partnerships.

SITAC 2027

Preparing your Visit to Dakar

Information:

Accommodation

Access our selection of partner hotels with negotiated rates.

Security & Comfort

A 24/7 security and concierge protocol for all our exhibitors and guests.

Easy Access

Continuous TER (Train Express Régional) services connect downtown Dakar to the Diamniadio CICAD in less than 35 minutes.

Real clients, real results

Don’t just take our word for it: here is what our clients have to say

★★★★★

“An essential springboard for our occupancy rates”
“Our participation in the fair marked a turning point. Within 4 days of intensive networking, we were able to sign major distribution contracts with 3 European tour operators and 2 Pan-African receptive agencies. The B2B appointment system is incredibly efficient: our order book became profitable within the first month following the event.”
Key result: +25% increase in direct bookings recorded for the season.

Malick SOW

General Manager of an Eco-Resort Hotel Group (Tourism Hub)

★★★★★

“International visibility and immediate sales”
“The fair provides us with a unique high-end showcase in West Africa. Thanks to the Early Bird offer, we optimized our setup costs on a raw space that we customized. The visitor profile is highly qualified: we sold unique pieces to renowned interior designers and established lasting partnerships with international art galleries.”
Key result: Total sell-out of our capsule collection and 8 distribution partnerships signed.

Aminata DIOP

Creator and Designer of Art Furniture & Fashion (Luxury Crafts Hub)

★★★★★

“The crossroads for the continent's strategic decisions”
“As an institutional partner, this fair is the ideal platform to observe market trends, meet ministerial delegations, and validate bilateral agreements. The quality of the organization at the Diamniadio CICAD and the clarity of the 360° communication strategy deployed ensure maximum visibility for all associated entities.”
Key result: Fruitful meeting with 12 official delegations and validation of 2 regional cooperation projects.

Dr. Ibrahim KANÉ

Tourism Development Consultant & Institutional Representative

SITAC 2027

Align Your Brand with African Excellence

Become a major player in sectoral development on the continent. Our bespoke sponsorship packages offer you 360° media impact before, during, and after the event.

GOLD

PACK


10 000 €

Communication & Visibility

Official Exhibition Catalogue

Exhibition Presence

Invitations & Accreditations

Media & Press Relations

OFFICIAL

PACK


30 000 €

per session

Communication & Visibility

Official Exhibition Catalogue

Exhibition Presence

Invitations & Accreditations

Media & Press Relations

THE EXHIBITION IN FIGURES: OUR IMPACT

Discover the performance indicators and international reach expected for this 2027 edition at the CICAD in Dakar.

30+

Countries Represented

10K+

Expected Visitors

5000+

B2B Decision-Makers & Buyers

8

Intensive Networking Days

Countries Represented

A global scope gathering ministerial delegations, investors, and key buyers from around the world.

B2B Decision-Makers & Buyers

A highly qualified professional audience composed of hotel directors, tour operators, specifiers, and art galleries.

Expected Visitors

A passionate and targeted audience, generating a continuous flow of opportunities, direct sales, and consumer visibility.

Ready to book?

We would be delighted to welcome you. Contact us, ask any questions regarding our services, or simply stop by to say hello.

Address

131, Boulevard Alsace, 1st Floor, Casablanca – Morocco

Phone

+212668 980 298

Email

Contact@sitac.info

Hours

Monday – Friday: 9 AM – 7 PM

Saturday: 9 AM – 5 PM

Appointment Request / B2B Matchmaking (SITAC 2027)

Use a contact form plugin (WPForms, Contact Form 7, Gravity Forms) or a specialized B2B booking plugin (Amelia, BookingPress, or LatePoint) to add your official registration form for SITAC 2027 appointments here.

Note: This dynamic form will allow exhibitors, professional buyers, and international delegates to schedule their business appointments (B2B matchmaking) at the CICAD in Dakar, from January 28 to 31, 2027.