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The SITAC 2027 Permanent Secretariat is here to assist you in making your participation a success. Whether you are a prospective exhibitor, a trade buyer, a sponsor, or a member of the press, our teams will respond to you as soon as possible.

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Frequently Asked Questions

FREQUENTLY ASKED QUESTIONS (FAQ) — SITAC 2027

What is SITAC, and when will the 2027 event take place?

SITAC is the International Tourism and Handicrafts Fair. It is the leading platform in West Africa for connecting professionals in the travel and hospitality industries, as well as artisans, with international investors and buyers. The 2027 edition will take place from January 28 to 31, 2027.

Are there any partner hotels nearby?

Yes, the Permanent Secretariat has negotiated preferential rates with a selection of partner hotels located in Diamniadio and Dakar. The complete list and discount codes will be sent to you upon confirmation of your registration.

Who can exhibit at SITAC 2027?

Tourism & Hospitality Sector: Hotel chains, eco-resorts, travel agencies, airlines, tourism bureaus, and TravelTech startups.

What is SITAC 2027?

The International Tourism and Crafts Fair (SITAC) is the must-attend event for professionals and enthusiasts in the industry. It brings together national and international exhibitors to celebrate the richness of the crafts sector, promote leading tourist destinations, and foster business opportunities (B2B and B2C).

How can I schedule business meetings (B2B Matchmaking)?

Once your registration has been approved (as an exhibitor or trade visitor), you will receive access to our digital matching platform. This will allow you to browse the complete catalog and schedule your business meetings directly on the website before the show begins.

Where is the trade show being held, and how do I get there?

By train: Take the TER (Regional Express Train), which connects downtown Dakar to Diamniadio in less than 35 minutes. Dedicated electric shuttles run between the train station and CICES.